Marketing in a Nutshell: Key concepts for non-specialists
by Malcolm McDonald, Mike Meldrum
ISBN 13: 9780750681339
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 09 Jan 2007
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Key Marketing Concepts (Macmillan business)
by Mike Meldrum, Malcolm McDonald
ISBN 13: 9780333645635
Format: Paperback (320 pages) Publisher: Palgrave Macmillan Published: 20 Nov 1995
Marketing in Manageable Bites: For Busy Managers and Overworked Students
by Mike Meldrum,Malcolm McDonald
ISBN 13: 9780333764435
Format: Paperback (320 pages) Publisher: Palgrave Macmillan Published: 23 May 2000